Services


VHR offers a range of services in diverse areas of expertise. We have experience with small businesses and Fortune 500 companies. 
 

Expertise

Advertisement evaluation
Concept development and optimization
Brand architecture
Brand equity
Product and package evaluation
Reputation
Market potential
Culturally sensitive projects

Methodologies

One-on-one interviews
Telephone interviews
Dyads
Focus groups
Mini groups
Ethnographies
Shop-alongs
Online boards


Research categories include: Food and beverages, Hispanic retail, dairy products, baby food, personal and oral care, beauty, fragrances, fem care, pet food, home care, beer & spirits, financial services, durable goods, healthcare, services for older adults and education.