Human insights with cultural context
Working with Vivianne was seamless and a pleasure. She was highly responsive, flexible and capable to meet our research needs in a short time frame. Her understanding of cultural nuances of Hispanic-American consumers and ability to connect with them yielded excellent insights. We look forward to working with her in the future.
Vivianne has a way of getting focus group participants to elaborate upon and deepen their insights and opinions. Vivianne’s facilitation generated thoughtful discussions that contributed greatly to our organization’s strategic messaging.
Vivianne provided generous support and dedication to our research project. Her design experience and organizational skills really made a difference in how everyone felt; she made it very conformable and informative. Her advice and generous assistance were invaluable during the process. We look forward to doing business with her again soon.
Merci encore pour cette collaboration agréable et efficace. L’appropriation de la problématique et des objectifs, le suivi du recrutement, l’animation des entretiens ont été pleinement satisfaisants. On sent tout de suite que l’on peut vraiment compter sur ton implication et ta réactivité sur toutes ces étapes. Mais ce qui m’a le plus impressionnée c’est la qualité du rapport d’analyse fourni. Une segmentation quali solide et cohérente alliant précision et esprit de synthèse qui nous a permis de répondre pleinement aux attentes de notre client !
Thanks again for this enjoyable and efficient collaboration. The understanding of the problem and objectives, the recruitment management and interviews moderation were completely satisfying. We can immediately feel we can count on your implication and reactivity along all stages. But what impressed me the most is the quality of the analysis report submitted. A qualitative segmentation solid and coherent, combining precision and synthesis that allowed us to completely address our client’s expectations
It’s my absolute pleasure to recommend Vivianne Hiriart. I thoroughly enjoyed my time working with her and came to know her as a truly valuable asset to absolutely any team. My experience working with her was excellent. She has impeccable qualitative research skills (moderating and analyzing). I defined her as a business partner and strategic consultant; she always provides relevant insights and strategic recommendations.
I have had the pleasure of working with Vivianne on several projects over the past 4 1/2 years. I admire her professionalism, intelligence, genuine warmth and good humor. Her background in psychology, journalism and education is a tremendous asset to who she is and how she works. I am always impressed with the way she connects with participants, the cultural context she provides which adds richness to the primary research, and the keen insights she draws from it all. I truly value our partnership and can’t speak highly enough about Vivianne.
Vivianne is an accomplished moderator on both online and in-person studies. I have worked with Vivianne on projects with both acculturated and un-acculturated Hispanic participants and every time she consistently delivers a warm approach and collaborative spirit. Her diligence and analytic skills are always in evidence and a great help to client teams (and co-moderators!).
With Vivianne I had one of my greatest experiences in Qualitative Advertising Research, with an actual co-creation of stimuli during the sessions, which made my client very impressed and generated a super cool report with videos, straightforward analysis and actionable recos. Vivianne has this ability to make things happen.